Tag Archives: She Economy

Arnold Ma: Understanding China’s ‘She-Economy’ in 2021

Arnold Ma

In a recent livestreamed chat, Arnold Ma, China marketing expert, spoke with Bessie Lee, Former CEO, WPP China and currently CEO and Founder, Withinlink on how brands can harness the “She power” in China. The “She-economy” in China is huge. 80% of China’s biggest e-commerce platform Tmall’s top new brands in 2020 focused on female Chinese consumers’ […]