Prof George Yip, Distinguished Visiting Professor at Northeastern University, talked about trade amid tense relations between China and the U.S in his recent CGTN America interview. Watch Prof Yip’s interview here: Prof George Yip is the Professor of Marketing and Strategy, and Associate Dean for Executive Programmes at Imperial College Business School. He has held several academic […]
Tag Archives: strategic transformation
Asia, China, Speakers
Prof George Yip Interviewed by BBC on international trade and disputes between the US and China
04
Jun
Jun
Prof George Yip recently appeared on the BBC World’s Business Live. Professor Yip discussed international trade and disputes between the US and China. It has become ironic that China becomes the champion of free trade, while America becomes more protectionist. Prof George Yip opined that it was not as ironic as it seemed, and there was […]
17
Jan
Jan
In his recent presentation, Professor George Yip describes how China’s business environment fosters this innovation, how foreign companies could participate and what they might learn. Prof Yip’s talk draws on four years of research and is the subject of his eye-opening new book, China’s Next Strategic Advantage: From Imitation to Innovation. Take a look at the full […]