Tag Archives: violin Barbie China

Helen Wang: Chinese Business – The Barbie Case Study

Doing business in China is never easy. China business speaker Helen Wang shares for Forbes what Mattel has learnt after its embarrassing closure of its flagship store, the House of Barbie, in Shanghai two years ago. Appealing to the “tiger mums” and also getting the pricing right are crucial. See Helen’s insights below… Its newly […]

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